AI training and adoption services for public sector organisations
Hands-on AI and GEO training grounded in GDS principles. Using real council content, not generic examples.
Most AI training for content teams covers general AI literacy. It does not cover how AI affects the specific work of public sector content designers, writing for generative search, designing conversational experiences, applying AI to information architecture, or governing AI use within GDS and public sector compliance frameworks.
Invuse provides AI training designed specifically for UK public sector content teams. Every module is grounded in GDS principles and uses real council content as the working material. Teams leave with practical skills they can apply the next day, not a generic understanding of AI.
The training covers six modules: AI core concepts, writing for AI search (GEO and AEO), AI for information architecture, GDS and conversational design, AI for content creation and prompt engineering, and risks, governance and ethics.
What’s included?
Module 1:
AI core concepts
What AI is and is not, how large language models (LLMs) work, what hallucinations are and why they matter, and how to write effective prompts. Sets the foundation for everything that follows.
Module 2:
Writing for AI search (GEO and AEO)
The difference between Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), what AI-ready content looks like in practice, and how GDS principles are the foundation for both. Includes hands-on rewriting activity using a real council page.
Module 3:
AI for information architecture
Where AI adds genuine value in IA work, pattern recognition, content clustering, taxonomy generation, labelling and search, and where human judgement is still required. Includes a practical activity comparing manual and AI-driven content categorisation.
Module 4:
GDS and conversational design
How user interactions are shifting from web pages to conversational interfaces. Conversational design principles, the parallels between GDS content design and conversational design, and what this means for day-to-day content work. Includes a practical activity designing a conversation rather than a page.
Module 5:
AI for content creation and prompt engineering
Where AI is strong in content work (rewriting, summarisation, structuring, critique) and where it struggles (accuracy, context, accessibility). The four-part prompt model; role and context, task, constraints, output format with public sector examples and a hands-on activity.
Module 6:
Risks, governance and ethics
The seven key risks of AI use in public sector content: hallucinations, oversimplification, tone drift, data privacy, accessibility failures, over-reliance and lack of transparency. The four guardrails model applied to council content teams: input control, output review, prompt standards, documentation and transparency.
How is the training delivered?
The training is delivered as a full-day workshop.
Each module includes hands-on activities using real council content, not hypothetical examples. Activities include rewriting a council page for GEO and AEO, AI-driven content categorisation, designing a conversational interface, and iterating content through AI prompts.
The workshop is available in person or remotely and can be tailored to your organisation’s specific tools, content challenges and governance requirements.
Deliverables and benefits you’ll receive
- Workshop delivery (full-day, in person or remote): A facilitated full-day training session covering all six modules, with hands-on activities using your organisation's own content where possible.
- Training needs assessment: A short assessment ahead of the workshop to understand your team's current AI knowledge, tools in use, and specific content challenges, used to tailor the session.
- Four guardrails governance guide: Governance reference for your team covering input control, output review, prompt standards and documentation and aligned to your organisation's existing policies.
- Follow-on coaching (optional): Additional sessions available for teams that want to go deeper on specific modules or apply the training to a live content project.