Content Transformation

Our Content Transformation service offers a complete, end-to-end solution for elevating your organisation’s content.

We take care of everything—from auditing and cleansing existing content to rewriting and restructuring it, ensuring every piece is clear, accessible, and user-friendly. We also redesign your Information Architecture (IA), making sure your content is logically organised and easy for users to navigate.

What sets this service apart is our focus on quality and user needs. Every step of the transformation is guided by user research and thorough testing, so the final content not only meets high standards but also truly resonates with your audience. We also optimise your content for search engines, helping more users find the information they need quickly.

With our Content Transformation service, you’re not just improving your content—you’re empowering your users with better self-service options and enhancing their overall experience. Let us help you create content that works harder for your organisation and delivers real results.

What’s included?

Step 1:

Scope and planning workshop

We start with a collaborative workshop to define the objectives and scope of your content transformation project. During this session, we identify key stakeholders, set clear goals, and outline the process ahead. This step is crucial as it ensures everyone is aligned from the outset, setting a strong foundation for a successful transformation. It also allows us to tailor our approach to your specific needs, ensuring that the final content aligns perfectly with your organisational goals.

Step 2:

Data and analytics review

We conduct a comprehensive review of your existing analytics and data to understand how users currently interact with your content. This analysis helps us identify which content is performing well, where users are dropping off, and what areas need improvement. By grounding our work in data, we ensure that the content transformation is driven by real insights, making it more likely to succeed in meeting user needs and business objectives.

Step 3:

Information architecture and sitemap analysis

We thoroughly evaluate your current Information Architecture (IA) and sitemap to understand how your content is organised and accessed by users. This analysis identifies any structural issues, such as content being buried too deeply or categories that are not intuitive. By improving your IA, we make your content more accessible and easier to navigate, enhancing the overall user experience.

Step 4:

Content audit and analysis

We perform a detailed audit of your existing content, assessing it for relevance, accuracy, readability, and adherence to best practices, including WCAG standards. Using ROT (Redundant, Outdated, Trivial) analysis, we identify content that needs to be updated, removed, or rewritten. This step is essential for ensuring that your content is streamlined, up-to-date, and fully aligned with user needs and organisational goals.

Step 5:

Proposed sitemap and content examples

Based on our analysis, we develop a proposed sitemap that restructures your content in a more logical and user-friendly way. Along with this, we provide examples of rewritten or newly created content, showcasing how the new structure and content style will work together. This proposal serves as a blueprint for the transformation, guiding the next steps and ensuring all stakeholders are on the same page.

Step 6:

Content owner workshops

We engage content owners in workshops to review the proposed sitemap and content examples. This iterative process allows us to gather feedback, address concerns, and make necessary adjustments before moving forward. These workshops are crucial for securing buy-in from those who will manage the content, ensuring that the final product meets both user needs and organisational requirements.

Step 7:

End user testing

Usability testing is conducted with end users to validate the effectiveness of the service across all interaction points. By observing users as they navigate the service—whether online, in-person, or through other channels—we identify obstacles or frustrations and gather feedback on potential improvements. This iterative testing process helps refine the service design based on direct user input.

Step 8:

Content sign-off with owners

Once the content rewrite is complete, we present the final content to the content owners for review and approval. This step ensures that all stakeholders are satisfied with the rewritten content and that it meets the objectives set out at the beginning of the project. By securing this sign-off, we confirm that the content is ready to be published and that it fully aligns with your organisational goals.

Step 9:

User testing (including assistive technologies)

We conduct thorough user testing to ensure that the new content works effectively for all users, including those who rely on assistive technologies. This testing is iterative, allowing us to identify and address any issues before finalising the content. By validating the content with real users, we ensure that it meets the highest standards of usability and accessibility, providing a seamless experience for all.

5 Deliverables and benefits you’ll receive

Content strategy and internal design system
A comprehensive content strategy that includes the creation of internal design systems, guidelines for content creation, and processes for managing PDFs and other content formats. This strategy provides a clear framework for your team to consistently produce high-quality, user-focused content.
Detailed content audit report
A thorough report detailing the findings from our content audit, including ROT (Redundant, Outdated, Trivial) analysis, readability assessments, and WCAG accessibility checks. This report highlights what content needs to be updated, removed, or improved, and provides actionable insights into the current state of your content.
Redesigned and rewritten content inline with best practices
High-quality content that has been fully redesigned and rewritten according to industry best practices, including WCAG accessibility standards. This content is clear, concise, and user-focused, ensuring that it meets the needs of your audience while also being easy to manage internally.
Improved information architecture
A newly designed Information Architecture (IA) that organises your content in a logical, user-friendly manner. This IA ensures that users can navigate your site effortlessly, finding the information they need quickly and easily.
User Testing Results and Feedback
A comprehensive report detailing the results of user testing, including feedback from users who rely on assistive technologies. This report highlights how real users interact with your content and identifies any areas that still need improvement.