Content Healthcheck

Our Content Healthcheck is designed to help organisations evaluate how well their content is performing and whether it effectively serves their end users.

This service provides clear insights into the strengths and weaknesses of your current content, identifying areas where improvements are needed to enhance user experience and encourage self-service. Whether you’re preparing to migrate content to a new platform or looking to optimise your existing service, this healthcheck offers valuable guidance on making your content more accessible, relevant, and user-friendly.

What’s included?

Step 1:

Scope and planning workshop

We begin with workshops to clearly define the objectives of the content healthcheck, identify key stakeholders, and outline the specific areas of focus. This step ensures that all parties are aligned on the goals and expectations, setting a strong foundation for the audit and analysis process.

Step 2:

Data and analytics review

We conduct a thorough review of your existing analytics and data to understand how users are currently interacting with your content. This includes analysing metrics such as page views, bounce rates, and search effectiveness to identify content that is performing well and areas that may need improvement.

Step 3:

Content audit and analysis

We perform a detailed audit of your existing content using ROT (Redundant, Outdated, and Trivial) analysis, assessing each piece of content for relevance, accuracy, and usability. This audit is guided by WCAG best practices to ensure your content is accessible to all users. Additionally, we provide readability guidance to help make your content clear and easy to understand.

Step 4:

Sample content re-write

Based on the findings from the content audit, we provide a sample rewrite of selected content. This rewrite incorporates our readability guidance and WCAG best practices, demonstrating how your content can be optimised to better meet user needs and encourage self-service. Additionally, we offer guidance and best practices to help upskill your staff, empowering them to effectively rewrite and maintain content moving forward, ensuring long-term content quality and consistency.

Step 5:

Present findings, recommendations & content strategy

We present a comprehensive report of our findings, including actionable recommendations for improving your content. This report also outlines a content strategy tailored to your organisation’s goals, providing a clear roadmap for enhancing content quality, accessibility, and user engagement moving forward.

Deliverables and benefits you’ll receive

Content audit report
A comprehensive report detailing the findings from our content audit, including an analysis based on ROT (Redundant, Outdated, and Trivial) criteria. This report also assesses the accessibility and readability of your content, using WCAG best practices to ensure inclusivity and effectiveness.
Written samples of best practice content
Examples of rewritten content that incorporate our readability guidance and WCAG best practices. These samples demonstrate how your content can be transformed to be more user-friendly, accessible, and effective at encouraging self-service.
Recommendations and Content Strategy Report
A detailed report outlining our recommendations for improving your content, based on the findings of the audit and analysis. This report includes a tailored content strategy that guides you on how to enhance content quality, accessibility, and overall user experience moving forward.