The National Archives (TNA) wanted to work with a specialist user research team to thoroughly understand their user types and what the optimal experience looks like on their UK Government Web Archive (UKGWA).
In 2015, TNA conducted their own research and were aware of a high bounce rate. While users usually found what they were looking for on the website, there was a drop-off when using the search function. To address this issue, the organisation was looking to provide a quick and easy way for users to understand what they could do and how to do it. They also wanted to make it easier for regular users, such as solicitors, to find specific information.
Invuse committed to working with TNA and the UKGWA team to research, collate and analyse their users’ needs when using web archiving services, providing them with the evidence needed to make informed decisions to deliver an exceptional experience for all users.
The project with The National Archives was based on the methodology of user research and provided valuable insights into the needs of the users. By understanding the user’s journey and their motivations, TNA can create an enhanced digital experience that will lead to better engagement and increased user satisfaction. The project will help to ensure that TNA’s services are continuously evolving and meeting the needs of their end-users.
The National Archives (TNA) is a non-ministerial government department of the UK, responsible for collecting and preserving historical records, including government documents, letters, photographs, and maps. TNA holds over 11 million historical government and public records, making it one of the largest archives in the world. It provides access to these records through its website, and visitors can search for documents related to various topics, including family history, military history, and immigration. TNA plays a vital role in preserving the history of the UK and making it accessible to the public.
The UK Government Web Archive Service is a platform managed by The National Archives that captures and preserves government websites and their content. The service archives millions of web pages from UK government websites, making them accessible for current and future generations. The archive provides a valuable resource for researchers, historians, and the general public to explore how government websites and online communication have changed over time. The service is a critical tool for preserving the digital history of the UK and ensuring transparency and accountability in government.