Content Strategy

Create a content strategy that is built upon user research and content analysis

How we build your Content Strategy

Content Audit

In our content audit we will closely examine samples of each content type on your site, looking at accessibility, reading age, best practice, structure and links. From the audit we will provide recommendations for each content type to optimise the content to improve accessibility, readability and usability.

Stakeholder Engagement

To understand stakeholders priorities and vision for your future content strategy and content governance, we'll engage in workshops and interviews to Investigate their current frustrations and the opportunities for improvement.

User research

With in depth user surveys and workshops we'll help you understand your end users' experiences of the content they currently access. Revealing their voices and experiences will help you optimise both your content and strategy for improvements.

Taxonomy

Establishing a consistent set of terms to tag content on your platform greatly improves user search results. Reviewing existing search logs and working with content owners and users we will collate a logically grouped set of taxonomy terms for your platform.

Gap analysis

To help you bring together your vision for your content and the current situation, revealed in the audit, review and research, we will provide details of each content type we have examined, any issues and the actions required to bridge the existing gaps.

Strategy Recommendations

By analysing stakeholder and user research we will identify how the content on your platform needs to grow and develop. Providing a gap analysis, alongside a road map for development we'll provide the evidence and strategy you need to achieve engaging and accessible content for your users.